Wow, Kendall Jenner is so woke that she decided to walk out on her modeling gig for the day and join a street protest. Because street protests are cool and a great way to reach the millennial audience right now, especially since the millennial audience has been drinking lots of seltzer and kombucha and Pepsi sales are down.
Let's hand it to Pepsi for tapping into the zeitgeist (politics and multiculturalism are like, so hot right now!) to peddle soda to the masses. What an ad! Here it is in all of its glory, and yes, this is a COMMERCIAL that is over two minutes :)
Damn, you know when you're a minority living in Trump's America and you're legit afraid about losing your rights, but then you remember that you can sip a Pepsi, and everything is chill again? Yeah, this is a bad ad, and people are not into it. I don't even know how to address the insanity that is Kendall taking off a blond wig to reveal that she is a white brunette lady (gasp!) before joining what has to be the most generic protest on earth (with signs that read "join the conversation"), and solving police brutality and racism by handing a cop a Pepsi. Here's what some other people have to say about the latest attempt to leverage social consciousness and political engagement by a brand that has no business doing so: