Journalist Crissy Milazzo wrote a piece for VICE in which she accompanied three British lads that travel to small-town America to hook up with girls. It sounds an awful lot like one of the plotlines in the movie Love Actually, which is not a coincidence.
As many people know, in America, anyone who has a sexy accent at a bar is fishing with dynamite. Americans love a British accent (especially when it comes from adorable little kids). The British men interviewed for this story know this, and it keeps them coming back to small towns in America again and again. Specifically, they visit college towns, which really gives them an unfair advantage.
They a very high success rate, simply because they visit college towns where they will undoubtedly be the only men at the bar with a British accent. Moreover, they will likely be the only ones with an accent to visit all year. So they instantly become something exotic, quirky, and fun. Or as they like to put it, they give girls a unique story to tell that's different from all other weekends.
As VICE points out, their presence on a college campus is such a novelty that one student newspaper wrote an article about their visit. Perhaps the publicity of this article will lead to more crews of English chaps taking trips to America for the same reason. Or it may lead to American college students hiring a good accent coach so they can pretend to be British.